Terms of Service


Welcome to Cupitt Jeweller’s website and we are glad that you stopped by to take a few minutes to read our terms and conditions.

We have tried to keep our T & C’s as simple as possible but, if you do have any questions, please feel free to contact us at info@cupittjeweller.co.uk


By continuing to use this website or by placing an order with us you will be deemed to have read, understood and agreed to be bound by these Terms and Conditions. You may print a copy of these Terms and Conditions for future reference (print sign in the browser). These Terms and Conditions apply to purchases made from this website only and may differ from in-store T&Cs.

Definition of Terms Used & Governing Law

The terms “We” or “Us” refer to Cupitt Jeweller Ltd whose registered UK office is 1 Aston Road Bromsgrove B60 1AL. Our company registration number is 07563067.

The term “you” refers to the person viewing the website and/or placing the order.

“Goods and services” means any item or service offered for sale by Cupitt Jeweller Ltd on this website.

A “confirmed order” and “the contract is agreed” means an order placed by a customer and accepted by Cupitt Jeweller Ltd.

“Working days” means all days other than Sundays and Mondays and English statutory and public holidays.

Using this Website and its contents

The content of the pages on this website is for your general information and use only. It is subject to change without notice.

By using the website to buy goods online, you confirm that you are at least 18 years old, or, if you are under 18, that you are accessing the website with the consent of your parent or guardian. We do not sell goods to children online, but we do sell children’s goods for purchase by people over 18.

To be eligible to purchase products on this Website and lawfully enter into and form contracts on this Website you confirm that:

  • The information provided is your real name, phone number, e-mail address, payment details and other requested information
  • You are over 18 years of age or have the authorisation from a parent or guardian as explained above
  • You possess a valid credit or debit card issued by a bank acceptable to us
  • You have ensured any products, services or information available through this website meet your specific requirements

Although we do our best to ensure all information on this website is correct and is as up-to-date as possible when you place an order, we cannot accept responsibility for any inaccuracies or errors beyond our reasonable control.

Please bear in mind that we are all human and we are all trying to do the best we can so if you spot anything please let us know and we will gladly sort it out for you.

Product dimensions listed as attributes are intended to give an approximate indication of the size of individual products.

Please note that product images are not to scale. We cannot guarantee the images and colours of our products will be represented accurately on the different computer screens or devices from which this website is accessed.

We reserve the right to refuse orders if items have been incorrectly priced or if the item is no longer available.

Web links

Our site has links to other websites which we hope you will find useful. We offer these in good faith, but please note that the nature, content and availability of these external sites is out of our control so we can’t recommend them or endorse any views expressed within them.

It is flattering of you to wish to create a link to our website, but please ask us for written consent first. If you do so without informing us first it is at your own risk.

We work hard to keep our website available to you every day of the year, but sometimes technology can be challenging. If we experience a problem, we will aim to resolve it as soon as possible to put things right and limit the inconvenience to your shopping experience so please bear with us.


We will not sell or share your personal information to any third party. We may use your personal information to send you promotional information and offers. We may ask you to confirm your personal information to ensure our database is kept up to date with all the correct details. If you believe that any information we are holding about you is incorrect or incomplete, please email us at info@cupittjeweller.co.uk. We will promptly correct any information found to be incorrect.

If you do not wish us to contact you via email for direct marketing purposes, you can unsubscribe by clicking on the unsubscribe link at the bottom if our promotional emails or email us at info@cupittjeweller.co.uk

Cookie Policy

Please refer to our cookie policy.

Product availability

Most of our products sold online are available in store.

Some of our products sold in store might not yet be available for purchasing online as we are a small team so please give us a call if you are after something in particular as we will always try to help whatever your request.

In the event that an item becomes unavailable once ordered you will be informed straight away and offered an alternative or a short waiting period if the same product can be ordered for you or a full refund. All products are subject to availability at the time of order.


Prices throughout our website are quoted in Pounds Sterling and prices include VAT. The price you pay is the price of the goods shown at the time you place your order, even if the price of the goods has since changed (unless an error has been made).

Your payment card will be debited for your order 3 working days prior to dispatch of your goods.


Please see our placing an order online section for instructions on how to order.

By completing and submitting an electronic order form, you are making an offer to purchase goods which, if accepted by us, will result in a binding contract. Please note orders will only be dispatched once we have authorisation from your payment card issuer. If there is a delay from your card issuer we will not be liable as it is out of our control. Certain steps must be followed for a contract to be formed, as described below.

After you have placed your order

We will send you, as soon as possible, an email acknowledging your order. It will confirm the goods you ordered. This email is not an order acceptance from us. When we dispatch your goods, we will send you a confirmation email. This means we formally accept the order, and are obliged to complete the contract. We will not be in a position to accept your order if:

  • We do not have the goods in stock (i.e: On the rare occasion they could have just been sold in store)
  • Your payment is not authorised
  • There is an error on our website regarding the price or other details of the goods
  • It has been cancelled by yourself in accordance with the cancellation instructions. Please refer to our Return information page
  • We reserve the right to refuse any order, or dispatch any goods, at our total discretion

Promotions & Special Offers

If a free gift is offered with purchase it is valid while stocks last.

An unwanted free gift with purchase is not exchangeable, refundable or redeemable for cash.

In the event a gift with purchase has been given and the item wished to be returned you must return both the item you paid for and the free gift. Your legal rights remain unaffected. If an item is reduced in price (for example, half price) online the postage charges will be applied as per normal at the checkout.

Sale Terms & Conditions

When Cupitt Jeweller has a sale, the date is clearly communicated online.

Once the sale is finished Cupitt’s reserve the right to withdraw items from sale and reverting them back to their original price.

A sale is applicable on sale items only.

A sale is while stock lasts.

The sale is not valid in conjunction with any other offer.

If an item in sale need customising such as a ring size etc, an additional charge would be applied accordingly.

Delivery information

Please refer to our Delivery Information page.

Click & Collect

Please refer to our Click & Collect page.

Order Cancellation & Returns

Please refer to our Returns information page.


This website and its content are copyright of Cupitt Jeweller. All rights reserved.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

  • You may print or download content for your personal and non-commercial use only
  • You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material
  • You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.
  • All trademarks and logos relating to brands are used with permission and remain under the copyright of their respective owners


By continuing to access this website whether to purchase available products/ services or not, you consent to these terms and conditions and to the exclusive jurisdiction of the English courts in all disputes arising out of such access. Cupitts reserve the right to amend these conditions from time to time as suitable and your continued use of this website will signify your acceptance of any adjustments.

These Terms and Conditions are additional to, and do not affect, your statutory rights.

Cupitt Jeweller is a member of the National Association of Jewellers (NAJ). Director: Åsa Johansson-Storey, Registered in England No: 07563067.

Faulty Goods

Under the Consumer Rights Act 2015, a customer has a right to return the goods that are unsatisfactory quality, unfit for purpose or not as described, and get a full refund. This right is limited to 30 days from the date the customer took ownership of the goods. If an item is faulty and needs to be returned, the customer does not need to pay postage costs for the return of the faulty item. If a customer is asked to return an item that arrived damaged, not as described or faulty, the retailer should refund the total cost of the return.